Summit Outdoors — Paid Campaign Concept

This is a demonstration concept created to showcase our approach. It is not a completed client engagement, and no client name or performance results are implied.

The Project

A concept paid acquisition campaign for an outdoor gear retailer: audience targeting, campaign landing pages, and creative testing frameworks.

Objectives

• Acquire customers profitably
• Learn which messages convert

Deliverables

• Campaign strategy
• Landing pages
• Ad creative variations
• Analytics and reporting