Graphic DesignConcept Project
Ember & Oak — Brand Identity Concept
This is a demonstration concept created to showcase our approach. It is not a completed client engagement, and no client name or performance results are implied.
The Project
A concept visual identity for an artisan coffee roaster: logo system, packaging direction, and a warm editorial style that carries from shelf to social.
Objectives
- Stand out on a crowded shelf
- Build a flexible identity system
Deliverables
- Logo and logo suite
- Color and typography system
- Packaging and collateral direction
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